Indian Magazine Industry And The Effect Media Essay

Indian Magazine Industry And The Effect Media Essay The print industry is the oldest of all forms in India. Though book publishing consists of a very small part of this industry but the major portion is held by newspaper and the magazine industry in terms of the revenue. The various reasons that have increased the growth of this industry are mainly the robust consumption and rising income levels of the people. This is a mature industry but every year new magazines have been launching. New titles to focus on Niche topics for a particular bunch of people (to cater to a particular audience) are launching heavily. The revenue source for a magazine is mainly subscription, single copy sales and advertising. The magazine industry is going through a tough phase in India just like in other countries. Newspapers have added supplements to their main issue and infringed on the content covered by magazines earlier. There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to othe r mediums. In addition, they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time. Literature review India has 49,000 publications, but annual revenues total just $1.1 billion. Most lack technology, marketing, and capital to grow which has resulted in a handful of publications dominating the market with the Times of India Group being the market leader. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. Big publications have strong distribution network set up. With the growth coming from Tier-2 and Tier-3 cities, magazines have to expand their distribution channel aggressively in those locations and localize content where needed. Trends in the Tech Magazine industry Multichannel: 24/7 Content Distribution. Print will still play a flagship role for most magazine enterprises, but there will be a continued drive to expand existing channels including print magazines and newsletters, digital magazines and e-newsletters, mobile, Web sites, blogs, pod casts, virtual events, video and many others. E-Publishing: Technology Forward: This new way of bringing the printed word to life has resulted in the creation of new software and hardware devices such as the Kindle (e-reader). Relevance is everything to consumers, and both emerging print-based and electronic technologies will continue to enable ever-higher levels of personalization at affordable costs. Content: Content is only growing in importance, and magazine publishers ability to generate targeted content will remain a huge asset in an information-hungry world. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. The print industry in India is highly fragmented due to the large number of local languages. Regional language publications own 46 percent of the market share, Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. The primary penetration of English language magazines currently is in metros and urban centres though the growth is widening to smaller cities as the education and income levels increase among the middle class. But also the Average issue readership numbers have been on a decline due to increased competition from free content on the Internet and Mobile platforms. The ad revenue sources are national, local, classified, pre-printed (inserts) and advertorials. The CPM rate for magazines is lower than television and the audience is more targeted. With the opening up of Foreign Direct Investment (FDI) policy, several international publishers are aggressively entering the market and this trend is expected to continue. A slew of foreign players launched their India editions. The most notable magazine launched was Forbes India in May 2009 by Network18 and Forbes Media. RPG Groups Open, a weekly magazine aimed at evolved Indian readers who are well informed, well-travelled and identify themselves as global citizens. Pathfinder publishings maiden title Career 360, a monthly publication focusing on career advice. Technology Review, a technology magazine launched in India jointly by MITs Technology Review magazine and Cyber Media India Ltd. Hearst Corporations Harpers Bazaar, a fashion and beauty magazine in partnership with India Today. The re-launch of Delhi Press The Caravan, a fortnightly magazine that covers politics, culture, arts and literature. Images Groups FNL and Salon and Living etc., an Indian edition of international homes magazine. Gill India Communications What Women Want, a womans magazine for women aged between 20 and 45 years and Lifestyle Living, a lifestyle magazine dedicated to those with a creative lifestyle. The trend for foreign magazines to launch their India edition is expected to continue in 2010 as well, with BBCs Lonely Planet magazine having launched recently. Newspapers and publications have reduced the number of pages to cut print and production cost. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. Advertisement Revenue Breakdown by Region North: 23% South: 38% East: 9% West: 26% National: 4% Top 25 English Magazines in India India Today Readers Digest General Knowledge Today Competition Success Review Filmfare Wisdom Stardust Outlook Diamond Cricket Today Business Today Femina Competition Refresher Health Nutrition Auto Car Outlook Business Womans Era Business India Champak Outlook Traveller Business World Digit Society Frontline India Today is the highest read English magazine in the county with an AIR of 1,955,000, which is an 8.7 percent decline in its readership. Readers Digest has seen a 2.1 percent drop in its AIR and is now at 1,327,000. Stardust has slipped down the list with a 11.4 percent decrease. The current AIR is at 388,000. Diamond Cricket Today has an AIR of 378,000, which is a 5.5 percent decline. Competition Refresher has increased by 37.3% and its AIR is now at 335,000. The Week has dropped by 4.2 percent and the AIR is 322,000. Femina has dropped by 4 percent and now has an AIR of 309,000. Business Today has dropped by 12 percent in its AIR down to 287,000. Health Nutrition has an AIR of 250,000, which is a 11.3 percent decline. The Sportstar has seen 14.8 percent drop in its AIR and now stands at 242,000. Business India stands at 222,000, which is a 7.5 percent decline in its AIR. Womans Era has seen an AIR of 200,000, which is a 4.8 percent decline. Auto Car had a 13.1 percent growth to an AIR of 199,000. Champak has seen a 4 percent decrease with an AIR of 193,000. Business India has an AIR of 166,000, which is a decline of 18.6 percent. Business World has an AIR of 165,000. Outlook Traveller has seen an AIR of 146,000. Digit has seen a 5.8 percent decline. Society has seen a growth of 1.7 percent. Frontline has seen a 20.8 percent decline. Femina Girl saw a growth of 6.2 percent. Auto India like many others has seen a 18.7 percent decline in its AIR. P C Quest and Outlook Money have both seen a decline of 17.4 percent and 24.3 percent respectively. Business and Economy has seen a 6.5 percent growth with an AIR of 82,000. Inside Outside has seen a 17.3 percent while Cosmopolitan has seen a 61.4 percent growth. Overdrive has dropped by 23.7 percent. The Telegraph in Schools has grown by 72.5 percent with an AIR of 69,000. New Woman has seen a drop of 9.2 percent while Magic Pot has an AIR of 58,000. Time has seen a growth of 3.6 percent. Cine Blitz has dropped by 5.7 percent while Elle and Savvy have grown by 29.7 percent and 13 percent respectively. Top English Magazines by Segment Current Affairs, Culture Politics Outlook Society Women Femina India Today Plus Entertainment Filmfare Stardust Sports Sport Star ESPN Fashion Vogue (UK) Cosmopolitan Business Financial Capital Market (Stock Market) Business Today Computer Electronics PC Quest Travel Leisure Budget Travel Discover India Magazine Children Amar Chitra Katha Spiderman Competition Master Fashion Lifestyle Another Magazine M Magazine Literature Darpan India Star Discussion of the case Britains Haymarket Publishing Group already has ties to Autocar India, with 80,000 subscribers. Now, it can invest, provide funds to print more copies, market more strongly and use Autocar as a platform to bring its other brands. Bombays Tata Infomedia, a $30 million publisher of yellow pages and trade magazines, also has already started to solicit business with foreign companies. The Tata Group sold the Indian edition of Readers Digest magazine, making it the first publishing property offered for sale since the government had scrapped the ban on foreign investment in the print media. The opening up of the print media sector to foreign investment is a bold decision by the Government, considering the unwillingness of so many past Governments to do the same. It could enrich the quality of the magazines and other publications. Online advertising sells for far less per ad than printed ad space, therefore; promoting any company products or service online is much more preferable. This comes as no surprise considering the small physical size of most online ads when compared to print ads. It is important for tablet advertising to define a pricing model for their ads. Tablets have the ability to create much larger, unavoidable ads, similar to those seen in a printed magazine, with the addition of interactivity and multimedia. That being said, tablet price ranges could have the potential to be comparable to print advertisements. Though digital sales rise every year, print is still dominating the magazine industry. The Indian magazine sector has reached INR14.9 billion in 2009. The segments revenues increased at 7.2% y-o-y in the year 2009. Among the magazine companies surveyed, 73% of the respondents believed that magazine readership growth will continue to be driven by the metros and Indias 15 largest cities. Of the 20 most-read magazines in India, only 3 magazines are in English, while the remaining are in Hindi and other regional languages. English magazines however, garner the lions share of ad revenues. Alternate revenue streams such as events and digital delivery are gaining ground, and are expected to account for 20%-50% of total revenues within the next three years. Currently, the magazine segment may not yet have successful strategies and business plans in place to profitably monetize the digital space. Talking about the digital space we see that the E-book sales have accelerated rapidly since 2008, but only a small fraction of consumers currently read e-books. The market for media tablets, which consists of tablet computers (including Apples iPad) and electronic readers (including Amazons Kindle) exploded in 2010. In the first year of availability over 15 million tablet computers reached consumers. In addition, the size of the Indian electronic reader market almost doubled in size, surpassing 10 million units. By 2015, almost 200 million tablet computers are expected to be sold and consumers will use them to consume content that was previously found in printed books, magazines and newspapers. Although a large portion of consumers seem to enjoy reading magazines on an iPad, print still has a firmer hold on the magazine industry.While this study shows print magazines as an overall more enjoyable and popular method of conveying magazine content, portable tablets such as the iPad are showing huge potential. Another thing regarding price was the fact that a single issue for print and digital were the same. Consumers realize there is no paper, postage or ink costs involved with digital and are therefore not willing to pay as much for an iPad issue. While many enjoyed the tablet experience, overall opinions leaned toward print as their preferred method of obtaining magazine content. Conclusion Print media companies have made great efforts to capitalize on the migration of consumer eyeballs towards digital, and magazine publishers are no exception. Newspapers have already faced severe competition from online news sources, and the adoption of media tablets, especially tablet computers, will make browsing news websites and digital editions even more convenient for consumers and advertisers. One important factor regarding the two media is consumer accessibility. If a consumer does not own a tablet, they are not able to access a tablet magazine. Whereas anyone interested in reading a magazine can do so without hassle. This puts tablet magazines at a clear disadvantage to print in terms of consumer accessibility. According to the Apple Inc. website, the price of an iPad comes in at around $500 dollars (IPad). The amount of money put into an iPad is much steeper than only purchasing a print magazine; be it subscription or monthly. Print still has a significant lead on the consumer population. The conclusion finally is; although tablet magazines will take a portion of the magazine market, print still holds the majority of consumer interest. Firstly though, the iPad must become ubiquitous in order for its digital magazines to compete with the ubiquity of print. That means both the iPad Staughton 31itself as well as its digital magazines must drop in price. With the current popularity of print, programmatic design in tablets will need to be expanded upon; graphics, navigation, interactivity and physical experience must become significantly more appealing if it is to ever overthrow print. Until more sophisticated digital features are implemented into the iPad, tablet magazines will continue to be second to the print magazine industry.

the truth :: essays research papers

Shona is an agglutinative language, employing both prefixes and suffixes. Nouns, verbs, and adjectives are all identifiable, as well as personal pronouns, demonstratives, positional prefixes, and various types of agreement markers. All agreement morphology in Shona is prefixal. Nouns are divisible into a number of classes, based both on the agreement morphology in the verb and on the morphology of the noun itself. Verbs: Finite Verbs The order of elements in the Shona finite verb is shown in (1). (1) (NEG)-SUBJ-(TMA)*-(OBJ)-Ãâ€"-(DERIV. SUFF.)*-(PASS.)-FV-(OBJ2) The asterisk is a convention adopted from syntactic phrase structure rules; however, whereas there it is used to indicate that an element may appear an indefinite number of times, we use it here to indicate that we are unsure of the maximum number of TMA elements and derivational suffixes allowed in a single verb. We are also unsure how stringently the TMA elements and derivational suffixes are ordered. "FV" is a convention borrowed from Bantuist notation. It stands for "final vowel". This vowel is /a/ in the positive indicative for almost all verbs. A few verbs (/ri/ "be", /si/ "not be", /ti/ "say") appear to have an intrinsic final /i/, while some others (/NÆ’ge/~/NÆ’gi/~/NÆ’ga/ [an auxiliary (perhaps a sort of copula)], /ne/~/na/ "have", /Ve/~/Va/ "be") alternate between /e/ and /a/ (and sometimes /i/) in ways we do not yet understand. In the negative indicative, the final vowel for all verbs except those just mentioned is /a/, except in the present habitual, where the final vowel is /e/~/i/ (our consultant indicated that these are in free variation). See the section on the imperative for more about the final vowel. The Shona personal agreement morphemes for the subject are given in Table 1. Person Singular Plural 1p nÆ’d"$- t"$Ãâ€" 2p u$- mu$- 3p a@- ~ wa@- Va@- Table 1: Personal subject prefixes Our consultant indicated that /waÃâ€"/ for the third-person singular conveys slightly more respect than /aÃâ€"/. Respect may also be shown by using second- and third-person plural forms for singular referents. First- and second-person subject prefixes appear to have low tone underlyingly, while third-person subject prefixes have underlying high tone. Subject agreement appears to be absolutely obligatory for all Shona verbs. The personal agreement morphemes for the object are given in Table 2. Person Singular Plural 1p -nÆ’di- -ti- 2p -ku- -ku-†¦-i 3p -mu- -Va- Table 2: Personal object prefixes. Note that the first-person singular and plural and the third-person plural are identical to the subject prefixes, while the rest differ. The second-person plural object marker consists of two parts, /ku/ immediately before the root and /i/ at the end of the verb, after the final vowel. the truth :: essays research papers Shona is an agglutinative language, employing both prefixes and suffixes. Nouns, verbs, and adjectives are all identifiable, as well as personal pronouns, demonstratives, positional prefixes, and various types of agreement markers. All agreement morphology in Shona is prefixal. Nouns are divisible into a number of classes, based both on the agreement morphology in the verb and on the morphology of the noun itself. Verbs: Finite Verbs The order of elements in the Shona finite verb is shown in (1). (1) (NEG)-SUBJ-(TMA)*-(OBJ)-Ãâ€"-(DERIV. SUFF.)*-(PASS.)-FV-(OBJ2) The asterisk is a convention adopted from syntactic phrase structure rules; however, whereas there it is used to indicate that an element may appear an indefinite number of times, we use it here to indicate that we are unsure of the maximum number of TMA elements and derivational suffixes allowed in a single verb. We are also unsure how stringently the TMA elements and derivational suffixes are ordered. "FV" is a convention borrowed from Bantuist notation. It stands for "final vowel". This vowel is /a/ in the positive indicative for almost all verbs. A few verbs (/ri/ "be", /si/ "not be", /ti/ "say") appear to have an intrinsic final /i/, while some others (/NÆ’ge/~/NÆ’gi/~/NÆ’ga/ [an auxiliary (perhaps a sort of copula)], /ne/~/na/ "have", /Ve/~/Va/ "be") alternate between /e/ and /a/ (and sometimes /i/) in ways we do not yet understand. In the negative indicative, the final vowel for all verbs except those just mentioned is /a/, except in the present habitual, where the final vowel is /e/~/i/ (our consultant indicated that these are in free variation). See the section on the imperative for more about the final vowel. The Shona personal agreement morphemes for the subject are given in Table 1. Person Singular Plural 1p nÆ’d"$- t"$Ãâ€" 2p u$- mu$- 3p a@- ~ wa@- Va@- Table 1: Personal subject prefixes Our consultant indicated that /waÃâ€"/ for the third-person singular conveys slightly more respect than /aÃâ€"/. Respect may also be shown by using second- and third-person plural forms for singular referents. First- and second-person subject prefixes appear to have low tone underlyingly, while third-person subject prefixes have underlying high tone. Subject agreement appears to be absolutely obligatory for all Shona verbs. The personal agreement morphemes for the object are given in Table 2. Person Singular Plural 1p -nÆ’di- -ti- 2p -ku- -ku-†¦-i 3p -mu- -Va- Table 2: Personal object prefixes. Note that the first-person singular and plural and the third-person plural are identical to the subject prefixes, while the rest differ. The second-person plural object marker consists of two parts, /ku/ immediately before the root and /i/ at the end of the verb, after the final vowel.

Console Games vs PC Games Essay

Let’s start with the console’s themselves. Maybe you’ve heard it before, but some people say PC-gaming is dying. Can PC games still compete with Console games? Gamers have never been so spoiled for choice. While the console vs. PC war has been around for ages, consoles today have bridged the gap by finally providing decent multiplayer capabilities. Is this the end of the PC as the dominant gaming machine? Gaming has been around for a long time. It is serious business nowadays. With a host of companies creating everything from award-winning games to those collaborating with businesses on workforce training and development, the area is poised for continued success. And we are creating this success by buying all kinds of games. So what is the difference between the total price of playing games on a console or on a PC? While it is possible to get a PC at about the same cost of a console, it would be such a stripped down version that it wouldn’t be able to play the latest games. Consoles such as the Nintendo Wii, PS3 and Xbox360 still offer the best price in terms of gaming power. Even if you buy a 800 pounds PC, it would only be able to play the latest games for about three years. If you look only at the three biggest consoles, the Nintendo Wii is the cheapest console, starting at about 180 pounds. The Xbox 360 will cost you about 200 pounds and a Playstation 3 about 250 pounds. Certainly the Xbox 360 and the PS3 would be able to play the latest games for many more years. Well, there actually is a way to expand the time you can play games on your PC, but it will only cost you more money. A PC has the availability to upgrade. For example, you can change the graphics card for a newer one. This is the most important part of a PC for playing games. This will not cost you as much as buying a total new PC, but in total it will still be way more expansive than a console. But one thing is cheaper for the PC-gamers in comparison to for example Xbox 360-gamers and that is that you have to pay to play online multiplayer games on a Xbox. In most situations this will be free for a PC game. So maybe you are asking now if there are any more advances of playing games on a PC instead of a console. Of course there are. There are still way more games available for the PC than for consoles. On a PC with windows as operating system, you can play like almost every game that exist for windows, even older versions of windows. But on a console you probably can’t play previous generation games. When for example the first PS3 was announced it actually could play PS2 games, but Sony removed this option quite quick. Another reason to play games on a PC is that if you have a very expansive PC it can probably play games with better graphics, but at that point you are limited to the games that are already playable. Future games will probably need a better pc to play it on full resolution. A PC is also the only option for playing big online games where thousands of people can meet each other online, like World of Warcraft. This just isn’t possible (yet) on consoles. You’re choice for playing games on a console or a PC can also depent on the controller. Whereas you play with the traditional keyboard and mouse on a PC, you can play with other kinds of controllers on consoles. The Wii is the best example of that with the motion sensitive Wii remote. There is also a different kind of consoles for playing ‘on the road’. These are called handhelds and aren’t very powerfull, but their advantage is their portability.

Plagerism Means More than Copying the Written Word Essay

Plagiarism, what is it? Webster’s defines plagiarism as â€Å"wrongful appropriation, purloining and publication of another authors language, thoughts, ideas, or expressions, and the representation of them as ones own original work†. Now some would argue that in order to truly plagiarize someone else’s work they have to be a copy written author. This how ever is not true from an academic point of view. Plagiarism covers so much more, i.e.; using unauthorized notes during a test, copying answers from another student during a test, downloading information such as text, computer code, artwork, or graphics from the internet and presenting it as you’re work without acknowledgment, copying from others during a work group and even†¦show more content†¦First thing a student can do is manager their time, by organizing their time and sticking to the schedule they create and in itself be the most powerful tool in avoiding plagiarism. Other things you should do are make sure you understand exactly what plagiarism is, make sure they know what their college or university deems plagiarism, for some might be more broad scoped than others. Also if they don’t understand how or what to cite whi le writing they should get help in any form they can, most institutions have writing centers online and tutors available to assist, all one has to do is ask. My key take away from module 5 is that in today’s technologically advance world there are more ways than ever for a student to slip into the plagiarism trap and honestly not know it. Reading a few other articles on plagiarism such as â€Å"The Plague of Plagiarism: Academic Plagiarism Defined† by Irving Hexham, Department of Religious Studies, University of Calgary, I actually see where a student could still be confused as to what to cite or not to cite as there are some scholars who believe that if you can find the same information used in more than three places then you don’t have to cite, and yet there are others who say if more than five places you don’t have to cite. Bottom line here is if a student reads and understands their institutions guidelines on plagiarism and manages their time well, there should never be a reason any student should fall into the plagiarism trap.